Hattrick Update

Zattikka plc

Malmo, January 11, 2013

Zattikka, the digital games entertainment group, is pleased to report the completion of Season 50, ending the 15th anniversary year of Hattrick, its market leading web browser football management game. During 2012 the Hattrick site attracted over 39 million unique visitors to its website whilst generating over 5 billion unique page impressions.

Throughout 2012 the Hattrick game (www.hattrick.org) ran 3 football seasons of 16 weeks each, for over 1.6 million teams in more than 200,000 leagues, orders of magnitude larger than their first year in 1997, when there were only 16 teams.

Key statistics for the game below, further highlight the scale and popularity of the game in 2012.

		Hattrick		Barclay’s Premier League 2011-12
Teams		1,687,040		20
Matches		39,082,040		380
Goals		191,229,856		1066
Goals per game		4.89		2,81
Red cards		4,180,303		66
Yellow cards		52,745,048		288
Reds/game		0.11		0.17
Yellows/game		1.35		0.76
Total Player Transfers		7,333,675		253
Total Transfer Value		£29,547,622,860,346		780,675,000
Average Player Value		£4,029,034		£3,085,672
Match Attendance		565,229,379,000		13,165,416
Average Attendance		14,463		34,646

The unique Hattrick game play experience, the equivalent of over 100,000 Barclays Premier League seasons, is available to football fans worldwide, supporting players in over 120 countries and more than 50 languages. In addition, Hattrick players are highly engaged, posting more than 22 million messages in the game’s football discussion forums throughout the year.

Mark Opzoomer, Chief Executive Officer of Zattikka commented:

“The international scope and size of this activity is testament to the enduring attractiveness of football simulation games, in general and Hattrick in particular, which remains one of the leaders in the online football management genre. Since acquiring the franchise in April 2012, we have worked with the Hattrick team to drive product improvements and tactical marketing. We are excited entering 2013 with even more initiatives planned, to drive further gameplay enhancements, including new platform expansion.”