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Hattrick Update

Zattikka plc

Malmo, January 11, 2013

Zattikka, the digital games entertainment group, is pleased to report the completion of Season 50, ending the 15th anniversary year of Hattrick, its market leading web browser football management game. During 2012 the Hattrick site attracted over 39 million unique visitors to its website whilst generating over 5 billion unique page impressions.

Throughout 2012 the Hattrick game (www.hattrick.org) ran 3 football seasons of 16 weeks each, for over 1.6 million teams in more than 200,000 leagues, orders of magnitude larger than their first year in 1997, when there were only 16 teams.

Key statistics for the game below, further highlight the scale and popularity of the game in 2012.

Hattrick Barclay’s Premier League
2011-12
Teams 1,687,040 20
Matches 39,082,040 380
Goals 191,229,856 1066
Goals per game 4.89 2,81
Red cards 4,180,303 66
Yellow cards 52,745,048 288
Reds/game 0.11 0.17
Yellows/game 1.35 0.76
Total Player Transfers 7,333,675 253
Total Transfer Value £29,547,622,860,346 780,675,000
Average Player Value £4,029,034 £3,085,672
Match Attendance 565,229,379,000 13,165,416
Average Attendance 14,463 34,646

The unique Hattrick game play experience, the equivalent of over 100,000 Barclays Premier League seasons, is available to football fans worldwide, supporting players in over 120 countries and more than 50 languages. In addition, Hattrick players are highly engaged, posting more than 22 million messages in the game’s football discussion forums throughout the year.

Mark Opzoomer, Chief Executive Officer of Zattikka commented:

“The international scope and size of this activity is testament to the enduring attractiveness of football simulation games, in general and Hattrick in particular, which remains one of the leaders in the online football management genre. Since acquiring the franchise in April 2012, we have worked with the Hattrick team to drive product improvements and tactical marketing. We are excited entering 2013 with even more initiatives planned, to drive further gameplay enhancements, including new platform expansion.”

About Zattikka: 

Zattikka plc is a digital games entertainment group, developing games and providing publishing services in this sector of the rapidly evolving multi-billion dollar global digital entertainment market. Zattikka is executing a clear vision to become a large scale, diverse games publisher through strategic acquisitions and by accelerating organic growth. Headquartered in the United Kingdom with shares listed on London’s AIM (ZATT), Zattikka games studios include Sneaky Games (USA), Spellgun (USA and China) and Hattrick (Europe). Business to business services include high quality game art and design services provided by Concept Art House (USA and China) and in-game analytics insights through its bespoke SNAP technology platform developed in London.

Contact: 

Zattikka

Mark Opzoomer, Chief Executive Officer

+44 (0) 20 7491 6410

Rob Gorle, Chief Financial Officer

Canaccord Genuity Limited
(Nominated Adviser and Broker)

Simon Bridges / Peter Stewart

+44 (0) 20 7523 8000

Buchanan

Jeremy Garcia / Clare Akhurst

+44 (0) 20 7466 5000

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Zattikka

Zattikka plc is a company registered in England. Company number: 07850423
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