Games for the Planet

Careers

Traffic Acquisition Manager

San Francisco, CA or Austin, TX

Primary Job Responsibilities

• Responsible for managing acquisition/top level user funnel for all active games
• Find and/or develop creative and innovative solutions for acquisition
• Lead paid and organic acquisition marketing efforts in internal and other acquisition networks to reach Volume, Quality and ROI acquisition goals
• Explore and test new acquisition marketing channels to secure new acquisition opportunities
• Develop A/B testing programs to maximize acquisition efforts and return
• Lead creative development for any programs or materials needed to support acquisition programs and ads
• Work with development teams to identify features that improve effective customer acquisition
• Conduct analysis and work with business intelligence team to determine value of acquisition efforts and optimizations
• Analyze performance, generate performance reports, present to senior management and use results to optimize and ensure positive ROI

Requirements:

Requirements:

• 4+ years related experience managing, growing and optimizing mobile acquisition campaigns and partnerships
• 4+ years experience buying and negotiating ad buys; strongly prefer mobile/mobile games ad buying experience
• 4+ years experience conducting analysis on acquisition and ad buying to deliver ROI including A/B testing alternatives
• Very strong in analytics and very good working knowledge of Excel balanced by understanding of creative development
• Strong understanding and experience with the iOS and Android marketplaces
• Ability to compile and analyze performance data and metrics and make decisions regarding campaign direction based on analysis
• Manage fast-paced and dynamic projects in a highly organized manner on schedule and on budget
• Passion for results, consistent track record of exceeding targets
• Relationship/contacts with Apple to help in getting consideration for prominent placement

How to Apply:

Interested applicants should submit a cover letter, resume and a website link or online portfolio to jobs@zattikka.com with “Traffic Acquisition Manager” in the subject line.

Company Overview

Zattikka is an established, reputable, and profitable leader in social gaming and digital
entertainment. We specialize in providing high-end art and creative services for social games, computer games, console games, and entertainment related IPs. Our clients are globally recognized brand names owning some of the bestselling games, products, and franchises in the market today. Zattikka PLC Group has operations in the US, UK, China and Sweden.

Zattikka

Zattikka plc is a company registered in England. Company number: 07850423
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